Bierut misses the bandwagon

Michael Bierut, partner at Pentagram, finally jumps on to the Obama branding bandwagon.

“Obama is marketing like Apple, Nike or Starbucks. He’s selling an experience. It’s all done with such skill and finesse that as a professional, I am in absolute awe,” says Bierut.

• Obama Wins | New at Pentagram | Pentagram

Armin Vit, a former Pentagram partner, and a bit more adept at the blogging when the subject matter is still timely and people still give a shit about what you have to say, covered this topic in response to a New York Times editorial on the subject.

For each segment of people, the logo changes accordingly, tip-toeing a fine line between cliché and clever, and never crossing to the former’s dark side. The iterations are quickly identifiable and feel genuinely concerned with connecting to the people they are talking to, without pandering. The executions are rather flawless and work perfectly on screen with the detailed gradients and subtle background illustrations. Even the typography is lovingly handled…

• Speak Up › The Hardest Working Presidential Candidate Logo